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AREAS OF EXPERTISE
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• Strategic Executive Coaching®
• Executive Performance for Business Results
• Executive Talent Development
• CEO and Top Level Job Transitions
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• Succession Planning
• Team Coaching
• Interpersonal Skills
• Communication Skills
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CLIENTS
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• AT&T Broadband
• Citibank
• Coca-Cola
• Deloitte
• Exxon Mobil
• Ford Motor Company
• JP Morgan Chase
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• Liberty Life
• Motorola
• Nortel
• Oracle
• Pitney Bowes
• Prudential
• Qualcomm
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• Royal Bank of Canada
• Southern Company
• Standard Bank Group
• Unilever
• United Airlines
• Warner Brothers
• Warner Lambert
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LEVEL/TYPE
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C-suite level: CEO, COO, CFO; SVP; High Potentials
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BIOGRAPHICAL INFORMATION
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Alyssa Freas is a pioneer in the field of executive coaching. She is Founder and CEO of Executive Coaching Network, Inc. (EXCN), a global company whose mission is to help organizations achieve results by improving the effectiveness of their executives. EXCN specializes in Strategic Executive Coaching®, an approach designed to support the growth of leaders in building and sustaining their organization’s value creation capacity. Alyssa focuses on developing executives to ensure their growth is aligned with the Vision, Values, and Strategy of the organization in which they work. She helps executives leverage their strengths while developing new leadership behaviors that support the organization. While working with clients Alyssa strives to exhibit her organization’s values:
• Lead By Example
• Interact As Partners
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• Care Beyond Contract
• Work Without Borders
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• Enjoy What We Do
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Alyssa has delivered long-term, positive results for
Fortune 100 companies in Africa, Asia, Canada, Europe,
Mexico, and USA. Many of Alyssa’s clients are non-US
based including Unilever, Royal Bank of Canada, Liberty
Life and Standard Bank. She has helped executives
translate their vision into action, align corporate
values, improve employee competence and commitment,
manage transitions, improve executives’ abilities to
coach emerging leaders, and implement lasting
improvements in their performance. Her coaching approach
has been described as “transformational,” “life
changing,” and “pivotal to our company’s best business
year ever.” Some of her delivery includes but is not
limited to: COO to CEO transition, emerging markets,
merger and acquisition, new business ventures, and
growing capacity of executives and leaders to ensure the
business can grow.
Alyssa brings world-class expertise in executive
development and organizational change. The Peter F.
Drucker Foundation has recognized Alyssa as a Thought
Leader and granted her the distinction of invitational
membership. With Stratford Sherman, she recently
co-authored “The Wild West of Executive Coaching”
(Harvard Business Review, November, 2004). She is
co-editor (with Marshall Goldsmith and Laurence Lyons)
of Coaching for Leadership: How the World’s Greatest
Coaches Help Leaders Learn (Jossey-Bass, May 2000), and
she has authored and co-authored books and articles
including “Increasing Customer Satisfaction,” (Leader to
Leader, Winter, 1997). She partnered with Marshall
Goldsmith, Frances Hesselbein, Gifford Pinchot, and
Richard Leider to create a leadership development tool
(Jones Internet Channel, Inc., 1997, Leadership
Online™), and she is featured on Sky Radio.
Prior to founding EXCN, Alyssa served as a senior consultant with a global professional services firm; she was a principal with Keilty, Goldsmith & Company, where she acted as Practice Leader; Alyssa also served as a leader in business in the hospitality industry working with Renaissance Hotels. Alyssa has a Ph.D. in organizational development with an emphasis in marketing.
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